“Face” is a crucial concept for business practice and strategy in China. Putting the concept of face into practice will result in increased trustworthiness in business relationships. The information is presented in light of the popular Western emphasis on “authenticity” in relationships.
Chinese and Western business practices are similar in the sense that “it’s not what you know, but who you know.” The extent of which this is true is even greater in China. But Chinese networking, known as Guanxi, is unique. This post explains guanxi and offers best practices for a beginner interested in developing guanxi.