“Face” is a crucial concept for business practice and strategy in China. Putting the concept of face into practice will result in increased trustworthiness in business relationships. The information is presented in light of the popular Western emphasis on “authenticity” in relationships.
This post suggests compelling reasons for businesses to enter China, such as to capitalize on the growing population of consumers and to take advantage of technology and production. But China poses special risks for Western businesspersons.
The risks of entering China can be mitigated by investing time gaining an understanding of the Chinese worldview. Do you need to become a philosopher in order to do this?
In this post, Hofstede’s theory of cultural dimensions is discussed as an easy, practical route for understanding the Chinese worldview.